Every organization has a purpose! Your purpose drives your vision. Your vision aligns with your values. Support learning and growth by awakening resourcefulness, not triggering defensiveness.

What people will do is totally different of what they can do ! At all times our brain associates situations to our emotional state, anything that changes our behavior. What controls your life is the sense associated with this information! OUR daily behavior creates our destiny!

The competitive environment with increasing customer demand for innovation and higher value is transforming the current business processes in all industries. In a 21st century a leader has to get people to do what they do not want to do without using the power of their titles. You have to influence people to action!

The global IT landscape is changing rapidly. Modern businesses must become managers of knowledge to help them to adapt continuously and survive to the rapid changes occurring in the business environment.

We live in a service economy. Statistics vary a little but is generally possile allocate 70% of the entire world’s wealth to the service sector. Think of service marketing is to think of value through performance. The challenge is to unite the operation and service management to marketing. Only then a company will be able to promise and deliver a highly reliable service.