What you need to know to take control of your life – understanding your brain is what makes you understand your best or worst version of yourself! Allows you to see with clarity – what makes you stay there, why you can’t bring changes in your life, why you have difficulty changing your habits, why do you feel things as you feel, why is your emotional-standard profile of your emotions is like that .

How about understanding what triggers your customer’s buying brain? Neuromarketing can be interpreted as the more scientific marketing research method that exists, the study of the brain’s responses to ads, brands and the messages overloading the cultural landsacpe. Neuromarketing is now one of the hottest tools of its trade.

People don’t quit jobs, they quit Leaders! Neuroleadership is the study of leardeship through the lens of neuroscience and explores central elements like : self-awereness, awereness of the others, insight, decisison making, and influencing.It is an emerging field of study connecting neuroscientific knowledge with the fields of leadership development, management training, change management, consulting and coaching. Simply put, by understanding the ways in wich pepole and organiztions work, business developers have been able to institute efective intervetions to create a better and more productive workplace.

People buy EMOTION and justify with Reason!! True selling does not happen in stores or on websites, it happens in the consumer’s brain, so we need to understand it if we wnat to have a successful business.

We live in a Relationship Era, a Economy of Experences. Statistics very slightly but in general it is possible to assign 70% of the entire world’s wealth to the service sector. What to speak of a company in which 70% of their customers returns to enjoy new moments being sure that they will find something new? Simply a case of successful retention and loyalty of your audience.