About
EQ Consulting International
In the past few decades, there have been significant changes in how organizations relate to their markets.
It is true that companies need to sell, but today the customer wants much more proximity, empathy, signs that the relationship with the brand goes far beyond a simple product sale.
These changes are necessary because markets are increasingly competitive / complex and consumers are more demanding.
EQ Consulting International brings new concepts and methodologies for companies and entrepreneurs, not only to survive the turbulence of markets and competition, but to acquire stand out.
Once it is understood that the actual sale does not take place in your store or website, but inside your customer’s head, knowing how the mind works is the shortest path between your product and your customer’s pocket.
If companies do not understand or invest in the emotional connection between your brand and your customer, you will inevitably disappear from the market and, what is worse, no one will notice!
Peter Rollemberg Roman
Founder and CEO of EQ Consulting, Neurobusiness Society Director in USA, Journalist, TV Producer, Photographer and musician. Master in Science in Media Communications from Florida Christian University/USA, he worked as a broadcaster and journalist for more than 20 years in the main Brazilian TV stations, such as Globo, Bandeirantes, Record, Cultura and ESPN Brasil. He also worked as a teacher, teaching classes at Fundação Armando Alvares Penteado, in São Paulo. In the US, where he has lived since 2004, he worked at Disney, as a Dream Squad Ambassador, trainer, coordinator and facilitator, for 10 years; and at Florida Christian University as an international professor and speaker. He currently works at his own consultancy in Orlando, EQ Consulting International and as a motivationalo speaker around the globe. He has a background in coaching (CTA), neuromarketing (Copenhagen Business School) and positive psychology (Berkeley University).
After more than 10 years studying Neuroscience applied to business, his consultancy EQ Consulting is making a difference in businesses that seek innovation in excellence and quality, both in the relationship with their external and internal customers.
Among them are companies such as BB Americas, Pearson Education Brasil, Rio Quente Resort, CIA Sinfônica, Goodyear, Camilas Restaurant, Souza and Associates, J&F, Sunrise Roofing, DA Marketing, EMC Contractors, FB ESports, SP Sports Secretariat, Seminarium , Promolatin, Buffet Leila Malouf, Faria Brito, FAAP, Unibarretos University, among others.